The Boomers - How A Generation Left Their Mark

There is no doubt the largest marketing demographic has arrived! The Baby Boomer Generation (those born between 1946-1964) were born during the economic prosperity post-WWII. Now this group that comprises 26 percent of the US population (according to the US census Bureau) is approaching retirement and no doubt will have a major impact on the economic landscape for years to come.
How well do you understand the Boomer market? How has your business adapted to meet the needs of the this generation? Below are some links to interesting articles to help you improve your Boomer knowledge. And a fun quiz just to make sure you were paying attention…way back when…

“Every crowd has a silver lining.” - PT Barnum (Legendary entrepreneur)

Learn about the Cultural Impact of the Boomers

The Baby Boom and the Future of the Economy

Take The Boomer Multimedia Quiz

This entry was posted on November 13, 2006 at 6:16 pm and is filed under The Baby Boomers. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.